William McDonough: Cradle To Cradle

“William McDonough (…) argues that we can only think of our future cities if we think about what our intention is as a species.”

(Jo Twist, BBC)

“The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.”

(William McDonough)

Communist China, which will face the challenge of providing shelter for 400 million more people in the next 12 years, has adopted McDonoughs’s recent book, Cradle to Cradle, as government policy. Furthermore, they have comissioned him to create a village according to his vision: Huangbaiyu, a pilot for potential cities of similar design.

“Everything in his cities is designed from the molecule up. (…)

He looks at the Next Cities as objects of human artifice. They can grow, they can breathe, and they can be ecologically sound, just as trees, forests, and gardens are.

They can use energy, expel waste, and reproduce in ways that nature intended without destroying everything else around them. (…)

The buildings and all around it work like biological, growing beings, photosynthesising and producing and re-using their own energy.”

(Jo Twist, BBC)

What’s more:

“… the book itself is a physical symbol of the changes to come. It is printed on a synthetic ‘paper,’ made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This ‘treeless’ book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality — in cradle-to-cradle cycles.”

(book description, author’s website)

2 Replies to “William McDonough: Cradle To Cradle”

  1. Doesn’t bode well for the book with crap like “the Stone Age ended because it was time for a rethink”- gimme a break…

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