Jeff Bezos wants to delight you
I started to see Amazon as a kind of Venn Diagram itself, sort of like the one Jeff drew for me. On one side is incredible optimism, a kind of shocking, exciting, scary-fun optimism that makes you feel a little bit like anything is possible. Like the future is now. Like it’s only going to get better. On the other side is insight; a shrewd, cutting, almost preternatural sense of where it’s all going, what consumers want, how businesses get built, and the knowledge to find or build a path to that destination. And there in the middle — where those two disparate sides meet — is Jeff Bezos, laughing.